Commissioning a physician survey

This summer we’ve commissioned a primary market research project together with The Optimé Group to examine changing physicians’ attitudes and perceptions around medical technology evaluation and purchasing decisions, as well as their relationships with both the suppliers and their hospital supply chain and administration. We’ll be presenting the findings at the IDN summit this fall.

The main reason we decided to embark on this research study is because the old model of supplier/physician relationships is no longer viable. And I’ve been noticing a lot of dialogue in the supply chain/materials management as well as supplier/vendor communities, but not a lot of dialogue with physicians about this changing paradigm and our current uncertain “in-between” state. I’ll get back with our findings in the fall.